​Testa Realty

Selling
 
Selling a home can be a very stressful event in anyone's life. Fortunately, the professionals at Testa Realty bring together everything you need for a world-class real estate experience:
 

 Dedication
 Proven Results
 Quality Service
 Innovative Technology /Marketing Strategies
 Local Knowledge
 High Standards
 Relocation
 

Pricing Strategy
Now that you've made the first critical choice of selecting the right real estate firm, you are ready to answer the second hardest question. What is the right price for your property? Here are a few guidelines to consider when developing your pricing strategy:
 
 Review neighborhood properties sold recently to determine competitive pricing
 Houses priced correctly from the BEGINNING create immediate traffic and high demand for
buyers
 Brokers and agents are more likely to bring their best clients when the property is priced well
 Well-priced properties generate a high-percentage of buyers willing to pay asking price
(increase competition)
 Pricing too high and dropping the price later drastically reduces your chance to sell your
property
 

Remember that the right price will make the difference between selling your property quickly for top
dollar versus having the property sit on the market for months without an offer. Your best chance is in
the initial rush that is generated by excited buyers who are knowledgeable of the market and ready to
make a serious offer.